Consumer Insight: How to Use Data and Market Research to...

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Consumer Insight: How to Use Data and...

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

Name: Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)
ISBN: 9780749442927

Bryan Foss, Alison Bond, Merlin Stone

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Consumer Insight provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2004

Wydawnictwo:

Kogan Page

Język:

english

Strony:

305

ISBN 10:

0749442921