Arzneimittelforschung: Durch Innovationen zum Markterfolg

How do ideas and inventions develop into innovations in the marketplace? This book offers a scientific perspective on the necessary steps and conditions that enable the timely development of inventions into marketable pharmaceutical innovations.

• Concise practical presentation from the scientist’s perspective
• Shows how to generate productive new ideas
• Shows how to optimally protect inventions
• Shows how to pick innovative products and develop them into market-ready new pharmaceuticals