POP!: Create the Perfect Pitch, Title, and Tagline for Anything
Sam Horn
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
Kategorie:
Rok:
2009
Wydanie:
Reprint
Wydawnictwo:
TarcherPerigee
Język:
english
Strony:
256
ISBN 10:
0399533613
ISBN 13:
9780399533617
Plik:
EPUB, 288 KB
IPFS:
,
english, 2009
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