Fundamentals of Menu Planning

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Business & Economics - Industries
Fundamentals of Menu Planning

Fundamentals of Menu Planning

Name: Fundamentals of Menu Planning
ISBN: 9780470190326

Paul J. McVety, Bradley J. Ware, Claudette Levesque Ware

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Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.

Kategorie:

Business & Economics - Industries

Rok:

2008

Wydanie:

Wydawnictwo:

Wiley

Język:

english

Strony:

272

ISBN 10: